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| Welcome to Travel MediaBank. |
Rich Content has become one of the vital components for the growth in online travel, valued at - over $100 billion in 2004 - having grown by 170% in the last two years.
The Internet has empowered consumers to make their own travel decisions and as such, they are now demanding 'fresh, dynamic and compelling' visuals, multimedia images and marketing text ('rich content') that reinforce their research and travel decisions.
But this rapidly expanding online marketplace has created multiple channels and messages that all require content to be 'fresh and accurate', creating a major brand consistency and distribution challenge for every company in the travel chain.
For our hotel members, Travel MediaBank acts as a central 'content exchange', being specifically designed to address this problem.
Travel MediaBank affords its members the ability to seamlessly manage, aggregate and distribute their 'fresh and accurate' rich content to all the distribution intermediaries (listed below) and their travel partners as often as they like.
As a 'single point of entry' for hotels, it processes and distributes content in much the same way that 'rates and availability' distribution to intermediaries has been automated for decades.
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| Travel MediaBank distributes your media to: |
· Key GDS and intermediaries who jointly power over 50,000 travel websites.
· Provides access to over 75,000 registered travel trade users of the
Travel MediaBank service, world-wide.
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| For our 75,000 registered travel professionals, Travel MediaBank is a huge benefit as they can find the images they need from over 15,000 hotels for their print and web requirements, in just one place. |
| Travel MediaBank packages have the added benefit of providing access to the very best of the Northstar Travel Media portfolio: |
· Update your Hotel and Travel Index text online
· Premier marketing on the Hotel and travel Index sites
· BOLD listing in the Hotel and Travel Index print directory
· Image Gallery for e-promotion of your hotel
· Exchange Travel Deals Listing on the Travel Weekly and HTI websites
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| A true content exchange for the travel industry. Travel MediaBank helps you to drive consistency and reinforce your property's marketing proposition directly to the consumer.
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