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| Northstar Travel Media partners with Leonardo Media to provide 'single point of entry' rich content management and distribution solutions for hotels |
| NEW YORK, 21 October 2004. |
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Northstar Travel Media, the leading travel media company has partnered with Leonardo, a world leader in travel content management, e-marketing and distribution solutions, to provide a comprehensive suite of rich content solutions for the travel industry.
Online travel is the fastest growing segment in the travel industry, with travellers, travel planners and businesses' continuing to move their travel research and buying habit's online. Online travel sales valued at - over $100 billion in 2004 - grew by 170% in the last two years.
Rich Content has become one of the most vital components feeding this online growth, as online travel consumers are now demanding 'fresh, dynamic and compelling' images, multimedia and marketing/destinational text that reinforces their travel decisions prior to purchase.
The partnership will introduce its upgraded 'single point of entry' content service, Travel MediaBank - launching in early 2005 - for hotels to upload, manage and distribute all their rich content to the key intermediaries, such as GDS, Switches and traditional print partners, online.
Travel MediaBank will provide a solution to one of the long established problems of managing and distributing multiple silos of travel data, while at the same time eliminating the traditional complexity and costs associated with these activities, for both the hotelier and partner travel companies. .
Northstar Information
Northstar Travel Media is the world's leading travel media company and independent provider of information, news and data to travel trade professionals with dominant newspapers, magazines and directories in travel/hospitality and Travel industry database management. Northstar publications encompass Travel Weekly, Travel Age West, Travel Management Daily, Weissmann Travel, Meetings and Conventions, Star Guides, HTI and OHG. Additional information about Northstar Travel Media and their range of solutions can be found at www.ntmllc.com
Leonardo Information
Leonardo is the world leader in travel content management, e-marketing and content distribution solutions for the global travel chains. Leonardo's electronic solutions are designed to simplify the management rich media content, e-marketing solutions and the automation of travel content distribution to travel channels. For travel channels and travel partners, Leonardo provides a one stop central source of uptodate digital interactive travel content. Leonardo's clients include many prominent global hotel chains, as well as GDS, Switches and major travel channels'. Additional information about Leonardo and their range of solutions can be found at www.leonardo.com
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